If you are reading this, it is likely you read other agricultural and farming blogs as well so you may have noticed this “trend” that I will be discussing. There are more and more people writing blogs, social media posts, etc advocating for agriculture (agvocate). While having additional people working to bring awareness to agriculture and farming we need to be careful how we are going about it. I’ve recently noticed a spike in the amount of anger displayed in Blogs, Facebook postings, Tweets, etc. Remember we are trying to Agvocate not Aggravate our audience.
I 100% understand that many times these postings are written in response to something and you are angry, but to the non-farming community you can easily seem like a mean, cruel person with anger issues. This is not how we should be promoting a cause we feel so strongly about. It is due to these strong feelings about our way of life that we allow these emotions to take over our work, but at what cost? I also get fired up when a company/corporation condemns GMO’s or herbicide use, when a politician proposes legislation without understanding the entire impact, when the major news media mostly ignores the wildfires that destroyed so much, but anger isn’t always the best delivery method of your message.
Of course that angry blog post reaches a lot of readers and that video rant posted on Facebook gets a couple thousand views and a few hundred shares, but it is usually the farming community reading and watching these posts, sharing with their friends and families, people that already understand where you are coming from. We as whole, need to do a better job taking a step back and a deep breath before trying to agvocate. As we strive to educate the public about all things ag. related, lets make sure we carry ourselves as professionally as possible so our audience is more likely to listen and understand without believing we are all angry, crazy people.